Disney announced plans to work with Japanese animation studios in order to make its products more appealing to a Japanese audience.
The collaborations will be with Toei Animation Co., Madhouse Co., and Jinni’s Animation Studios. Each animation studio has been assigned a project, with an emphasis on taking existing Disney IP and making it appeal to the Japanese.
Toei is to create a short animation for release in June entitled, “Robodz.” MadHouse, meanwhile, will be creating a 30-minute show called “Stitch” based on the “Lilo and Stitch” series shown in the West. Finally, Jinni will be creating a short animation for release in April entitled, “Fireball.”
By using local companies, Disney hopes to take advantage of the existing animation talent that already exists in the home of manga and anime. The company also suggested that if successful the collaborations could be expanded upon to include more animation studios.
Read more at the Associated Press article.
Matthew’s Opinion
I think this is an intelligent move by Disney. There is certainly a wealth of drawing and animation talent in Japan, as the amount of anime they produce every year can attest. In a country that watches so much animation, the population is more acutely aware of what they like, and the only way Disney could ever get the “feel” right for the territory is to use locally produced animation.
Anime in the West is growing in popularity, and one positive aspect to Disney’s new collaborations is the fact the re-imagined shows may also become popular outside of Japan. A different art style, setting, and tweaked storyline certainly won’t make it unsuitable for the West, because we are starting to watch so much Japanese animation anyway.
Hopefully, these collaborations will be a success, and Disney will continue to work with talent in Japan and expand to other parts of the world as well.